Client Description Our client is an important food wholesaler.
Responsibilities - Manage B to B digital campaigns
- Utilize data driven marketing at an account level to accelerate sell through
- Stay up-to-date on the latest B2B digital marketing innovation
- Optimize website and landing page experience to improve conversion rates. Work closely with web operations, designers and back-end developers to execute website optimization projects
- Support strategy and implementation of account-based marketing tools, technologies, and platforms to deliver business objectives
Candidate Profile - Deep understanding of online marketing principles, including but not limited to conversion optimization, cross- and upsell, audience segmentation, A/B testing, merchandising, etc.
- 4-5 years of experience in online/e-commerce marketing and clients management
- Passion for customer-centric, digital solutions and communication