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SEO Expert - Digital Marketing (80-100%)

UBS Zürich, Schweiz
Gepostet vor 5 Tagen Festanstellung Competitive
Your role
The Digital Communications & Activation team of UBS Switzerland is constantly looking for new talents. This role is part of the Marketing & Digital Sales Center of Excellence, which is responsible for all marketing & digital sales activities for UBS Switzerland. The Digital Communications & Activation team is responsible for all Content Marketing, organic Social Media and digital search activities for UBS Switzerland.
We're looking for an SEO Specialist to:

• Take partial responsibility for search engine optimization to expand our digital authority of UBS.com/ch
• Strategic and systematic on-site optimization of existing and new landing pages and user journeys with strong focus on content recommendations & user experience across various target audiences, products & services
• Responsibility for keyword research including discovery and expansion of keyword opportunities, clustering, identification of content gaps and ongoing competitor analysis
• Derivation of actionable insights & advice from analytics data and user behavior to drive SEO in content creation, content marketing, social media and other digital channels/measures
• Advice for improving website's technical performance and crawlability (technical SEO)
• Regularly execute A/B-tests, collect and analyze data and results, identify trends and insights to increase the organic visibility, high-quality traffic and conversions
• Development & implementation of off-site optimization strategy to further expand our domain authority
• Provide state-of-the-art reporting and monitoring on data driven decision making to drive traffic and lead performance
• Ease to collaborate with internal stakeholders, performance marketing teams and external providers on the importance of SEO, user experience and mobile-first approach

Your team
You'll be working in the Search Experience team in our Zurich Europaallee office. We deal with all SEO-related activities for UBS Switzerland like search engine optimization, behavioral analytics, UX & technical SEO advisory.

Your expertise
• Master's degree in marketing and communication sciences or advanced studies in digital marketing, analytics or user experience
• 7+ years professional experience on SEO, digital marketing, ideally in a global e-commerce company or in a specialized digital marketing agency
• Excellent knowledge of organic ranking factors, search engine algorithms, user behavior and content marketing
• Strong focus on web analytics for data driven decisions to enhance our digital authority
• Proven in-depth experience with SEO- and analytics tools: Adobe Analytics, Sistrix, SEMRush, Searchmetrics, Decibel, ScreamingFrog, Google Ads, GSC, DGS, etc.
• Working knowledge in HTML, CSS and JavaScript
• Proficient in German (mother tongue) and English
• Knowledge in agile working

About us
UBS is the world's largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.

We have a presence in all major financial centers in more than 50 countries.

Join us
At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.

From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we're more than ourselves. Ready to be part of #teamUBS and make an impact?
Job ID  297175BR
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